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Welcome!

Statistics has a reputation for being intimidating. It doesn’t have to be.

The content on this site is written for anyone who works with data and wants to go beyond the mechanics — to understand not just how the methods work, but why they work, and when to trust them. Every post aims to build genuine intuition from first principles, with mathematics that illuminates rather than obscures.

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Featured Posts

photo by Joel Filipe

A Brief Primer on p-values
An article to help build and understanding of this common, yet misunderstood, measure
Rob Taylor, PhD
Sep 17, 2022

photo by Joel Filipe

Maximum Likelihood Estimation: Part 2
Deriving the Binomial estimator from first principles
Rob Taylor, PhD
Aug 27, 2022

An Introduction to Maximum Likelihood Estimation
A closer look at how to derive the estimator for the Binomial model
Rob Taylor, PhD
Aug 10, 2022
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Statistics, probability, and Bayesian thinking

robtaylor.co.nz